Great businesses aren't built from templates.
Forge is the experienced advisor founders call before making an important decision. Over a decade working alongside startups, scale-ups and ambitious SMEs — helping them move from idea to paying customers, and from paying customers to something that scales.
Your business doesn't need another motivational coach.
It needs someone who has been in hundreds of founder conversations. Someone who knows what breaks at £10k MRR, what breaks at £100k, and what to do about it. Practical advice based on real businesses — not theory, not templates, not vibes.
From first conversation to clearer decisions.
A streamlined way to work with an experienced advisor — without months of onboarding, decks or discovery theatre.
Fit Call
Free · 15 minA short conversation to check we're the right match. If we are, we pick the format that fits — Strategy Session, Founder Partnership, or Strategic Advisory.
Strategy Session
£50 · 60 minOne hour, structured. You bring a real decision, opportunity or problem. We work through it live — assumptions, options, risks, and what to do first.
Ongoing partnership
From £250/moFor founders who want an experienced advisor on the other end of a message. Two sessions a month, unlimited WhatsApp and email, priority responses.
Startups move fast. Your advice should too.
Strategy Session
A paid one-hour advisory session. Not a discovery call. Real advice, clear actions, follow-up notes.
Learn moreFounder Partnership
Ongoing access to an experienced advisor. Two sessions a month, unlimited WhatsApp and email, priority responses.
Learn moreStrategic Advisory
For ambitious teams needing ongoing strategic input across growth, product, leadership and investor readiness.
Learn morePractical founder advice, straight to your inbox.
Short, useful notes on validation, pricing, funding and scaling. No fluff, no spam.
The promise"The messaging feels like someone who has spent years inside startup conversations — not someone who has only read business books."
One hour. One decision. A clearer path forward.
If we're a fit, we go further. If not, you still leave with practical advice you can use tomorrow.
60-minute session · No fluff · Follow-up notes included