A decade alongside founders.
“Every business starts with an idea.”
Adam Clements MBA
Over ten years working alongside founders. Hundreds of startup conversations. A stack of lessons that only come from being in the room when things go right — and when they don't.
Forge exists because founders deserve better than generic advice. The last decade has been spent inside startup conversations — with people building their first product, with teams trying to find product-market fit, with businesses scaling faster than their systems can carry.
Along the way: innovation-led ventures, SaaS businesses, product companies, services companies, and every combination in between. Hundreds of founders. Hundreds of decisions made in real time, with real consequences.
What that leaves you with is pattern recognition. You start to see the same shapes early — the pricing model that will break at scale, the pitch that isn't landing because the founder believes something the market doesn't, the growth channel that looks brilliant on paper and empty in reality.
Forge is the practical version of all of that. No frameworks pretending to be answers. No decks pretending to be strategy. Just direct conversations with someone who has been through this — with founders, alongside them — many times before.
The formal bit: yes, there's an MBA. It shows up when it's useful and stays out of the way when it isn't. Experience does the heavy lifting.
Bring a decision. Let's talk it through properly.
60-minute session · No fluff · Follow-up notes included